On the heels of multiplatinum rapper TWISTA’s return to Iowa City, PBR looks back at the last time Twista showed up in Iowa City… with a lesson in mind. Meet JC and MG, two promoters from the now-defunct ICNIGHTLIFE and learn a thing or two about promotion.
Last week, we posted about the return of Twista to Iowa City, as he is headlining at Gabe’s this month. This is not the first time, however. A few years ago, such ventures were extremely difficult to do, with only a few success stories mostly coming out of Cedar Rapids and by the venues themselves. Two promoters, JC and MG formerly of the Iowa City social network ICNIGHTLIFE, drop their advice on promotion in Iowa City. Their show garnered 1,000+ attendence at the Union Bar on May 5th, 2009. Both give the strategy involved in promotions, while MG also takes us through the day of the show, for those preparing for their own shows. Normally, this blog wouldn’t post a “how-to” section so to speak, but peep the interview and you just may catch a few gems.
On May 5th, 2009, MG hosted an event at the UNION BAR in Iowa City that headlined TWISTA. The event cost the 20-something $10,000 and garnered 1,000+ in attendance. MG gives a few promotional lessons he learned from the experience. Specifically, MG talks about the importance of Networking & Sponsorship, and how it correlated to the success of the Twista show.
Sidebar – “Top Promoter Mistakes” w/ JC, formerly of ICNIGHTLIFE
Supplementary – “The Day of the Show” w/ MG, formerly of ICNIGHTLIFE
MG recounts the day Twista arrived in Iowa City for the first time. Listen closely for all the details involved in booking shows and artists.