Technical Details: Promotions and You

On the heels of multiplatinum rapper TWISTA’s return to Iowa City,  PBR looks back at the last time Twista showed up in Iowa City… with a lesson in mind.  Meet JC and MG,  two promoters from the now-defunct ICNIGHTLIFE and learn a thing or two about promotion.

BY POORBROKERAPPERS


Last week, we posted about the return of Twista to Iowa City, as he is headlining at Gabe’s this month.   This is not the first time, however.   A few years ago,  such ventures were extremely difficult to do,  with only a few success stories mostly coming out of Cedar Rapids and by the venues themselves.  Two promoters,  JC and MG formerly of the Iowa City social network ICNIGHTLIFE, drop their advice on promotion in Iowa City.   Their show garnered 1,000+ attendence at the Union Bar on May 5th, 2009.  Both give the strategy involved in promotions, while MG also takes us through the day of the show, for those preparing for their own shows.   Normally, this blog wouldn’t post a “how-to” section so to speak, but peep the interview and you just may catch a few gems.

Primary

On May 5th, 2009, MG hosted an event at the UNION BAR in Iowa City that headlined TWISTA. The event cost the 20-something $10,000 and garnered 1,000+ in attendance. MG gives a few promotional lessons he learned from the experience.   Specifically, MG talks about the importance of Networking & Sponsorship, and how it correlated to the success of the Twista show.

 

Sidebar –  “Top Promoter Mistakes” w/ JC, formerly of ICNIGHTLIFE

 

 

Supplementary –  “The Day of the Show” w/ MG, formerly of ICNIGHTLIFE

 

MG recounts the day Twista arrived in Iowa City for the first time.  Listen closely for all the details involved in booking shows and artists.

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Artists2Watch: Jose G on the new Trap-a-holics mixtape.

Jose G, Cedar Rapids Native By Way of California, strikes it big with collaborations with G-Unit and Trap-A-Holics Mixtape Series.

BY POORBROKERAPPERS



Three years ago in the local scene, there was an adamant rapper that used to be at every show, every performance and every rap gig he could get into in the Cedar Rapids/Iowa City area.   The aggressive nature at which he paced himself early in his career is starting to pay off.

That rapper is Jose G.  Born in Sactown, California, Jose represents 3zBrand Entertainment in Cedar Rapids.  Although Jose has been recording for several years now, Jose started gaining traction in the Iowa music scene with his mixtape releases Cedarfornia & Cedarfornia 2.

This week brings the most exciting news for Jose G.   Jose announced and released his Brick Squad x Trap-A-Holics collaboration (the brand made famous by famous rappers Gucci Mane, Waka Flocka Flame and others.)  If the buzz wasn’t enough,  Jose G is about to drop another collaboration with G-Unit artist Realm Reality on the 20th of this month.

The popularity of the series started turning heads locally and Jose G performed with a west coast icon, Ras Kass.  They performed together earlier this year.

Local promoter, MG worked with Jose G. early on in his career.  MG brought platinum rappers Twista and Chingy to Iowa City in 2009 and 2010.

“It’s unbelievable what’s happening right now in his career,” says MG.  “When I first started promoting three years ago, I always saw the work ethic he had.   He was at every show, performing, and working with his team.  I never expected this level out of any artist in Iowa.  It makes it all the much better that Jose G is the one receiving that attention.”

Jose G plans to launch Cedarfornia 3 later this year.

Another promoter  Johnny Charsimea of Iowa City, has watched Jose G. develop.

“There is a certain caliber of rap artists in Iowa City. You look at a group like Big Bang, and Jose G. in the early days was always around those guys, so you know he comes cut from the same cloth.    It’s no surprise to me that G is getting his props.  Finally!”  said J.C.

Social media from Jose G says Cedarfornia 3 drops later this year.  Make sure to check out Jose G.’s collab with Realm Reality February 20th.

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