Technical Details: Promotions and You

On the heels of multiplatinum rapper TWISTA’s return to Iowa City,  PBR looks back at the last time Twista showed up in Iowa City… with a lesson in mind.  Meet JC and MG,  two promoters from the now-defunct ICNIGHTLIFE and learn a thing or two about promotion.

BY POORBROKERAPPERS


Last week, we posted about the return of Twista to Iowa City, as he is headlining at Gabe’s this month.   This is not the first time, however.   A few years ago,  such ventures were extremely difficult to do,  with only a few success stories mostly coming out of Cedar Rapids and by the venues themselves.  Two promoters,  JC and MG formerly of the Iowa City social network ICNIGHTLIFE, drop their advice on promotion in Iowa City.   Their show garnered 1,000+ attendence at the Union Bar on May 5th, 2009.  Both give the strategy involved in promotions, while MG also takes us through the day of the show, for those preparing for their own shows.   Normally, this blog wouldn’t post a “how-to” section so to speak, but peep the interview and you just may catch a few gems.

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On May 5th, 2009, MG hosted an event at the UNION BAR in Iowa City that headlined TWISTA. The event cost the 20-something $10,000 and garnered 1,000+ in attendance. MG gives a few promotional lessons he learned from the experience.   Specifically, MG talks about the importance of Networking & Sponsorship, and how it correlated to the success of the Twista show.

 

Sidebar –  “Top Promoter Mistakes” w/ JC, formerly of ICNIGHTLIFE

 

 

Supplementary –  “The Day of the Show” w/ MG, formerly of ICNIGHTLIFE

 

MG recounts the day Twista arrived in Iowa City for the first time.  Listen closely for all the details involved in booking shows and artists.

New Releases: DJ 500Benz – Hipster B******

DJ 500Benz drops another beat-tape that begs for attention with it’s shameless title and blending of between electronic music, hip-hop, and the latest trends in dubstep.

BY POORBROKERAPPERS


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This blog is no stranger with affiliate DJ 500Benz.  We’d be too busy posting everything the Iowa City producer is doing, however his latest tape, dropped via Bandcamp, is one of his more interesting projects.   The inconsistency in sound and style can be jarring at times, but it’s clear DJ 500Benz isn’t afraid to cross genre lines.  Some tracks are reminiscent of chill-out or ambiant music, while others are hip-hop/ club music.  Th

All in all, the tape doesn’t stop with the controversial title:  Hipster B​!​‡►Ⓗ€$.   One could say that the tape takes a cheap shot at the genre of “noise” or an eclectic fusion across multiple genres.

Tell us what you think?  You decide here:

FreshTraxx: Ex-L – “Eternal Sunshine” (Prod. By Shakes)

You need this music…  The bad boyz of the local scene drop a new track that gives Jay Electronica and Rockie Fresh a run for their money.  The song:  “Eternal Sunshine” with a #DM debut performance from rapper EX-L.

BY POORBROKERAPPERS


Eternal Sunshine of The Spotless Mind’s influence on hip hop music is far from marginal.  The music from the movie was penned by Jon Brion, key collaborating producer of Kanye West.    Jay Electronica dropped a song using a loop from the score.

When it comes down to it,  making a song called “Eternal Sunshine” would almost certainly be considered a cliche move towards exciting audiences.

This is not the case with Drug Muzic’s latest….  Drug Muzic is the collective made up of Shakes, Bud D. Luck, KB, and Ex-L.  We reported that they were gearing up release snippets of their EP, and Bud D. Luck’s EP.   This seems to be one of many tracks or “films” surfacing from this project on their website.

“Eternal Sunshine” is not an attention seeking whiny child of any of the aforemented songs.  Rather,  Shakes produces a marvel of a beat constructed around an unrelated sample.     EX-L lyrics are rapid, yet what can only be described as relaxed.  The beat is intense, but soothing.

Make sure to check Drug Muzic’s official page.

Artists2Watch: Jose G on the new Trap-a-holics mixtape.

Jose G, Cedar Rapids Native By Way of California, strikes it big with collaborations with G-Unit and Trap-A-Holics Mixtape Series.

BY POORBROKERAPPERS



Three years ago in the local scene, there was an adamant rapper that used to be at every show, every performance and every rap gig he could get into in the Cedar Rapids/Iowa City area.   The aggressive nature at which he paced himself early in his career is starting to pay off.

That rapper is Jose G.  Born in Sactown, California, Jose represents 3zBrand Entertainment in Cedar Rapids.  Although Jose has been recording for several years now, Jose started gaining traction in the Iowa music scene with his mixtape releases Cedarfornia & Cedarfornia 2.

This week brings the most exciting news for Jose G.   Jose announced and released his Brick Squad x Trap-A-Holics collaboration (the brand made famous by famous rappers Gucci Mane, Waka Flocka Flame and others.)  If the buzz wasn’t enough,  Jose G is about to drop another collaboration with G-Unit artist Realm Reality on the 20th of this month.

The popularity of the series started turning heads locally and Jose G performed with a west coast icon, Ras Kass.  They performed together earlier this year.

Local promoter, MG worked with Jose G. early on in his career.  MG brought platinum rappers Twista and Chingy to Iowa City in 2009 and 2010.

“It’s unbelievable what’s happening right now in his career,” says MG.  “When I first started promoting three years ago, I always saw the work ethic he had.   He was at every show, performing, and working with his team.  I never expected this level out of any artist in Iowa.  It makes it all the much better that Jose G is the one receiving that attention.”

Jose G plans to launch Cedarfornia 3 later this year.

Another promoter  Johnny Charsimea of Iowa City, has watched Jose G. develop.

“There is a certain caliber of rap artists in Iowa City. You look at a group like Big Bang, and Jose G. in the early days was always around those guys, so you know he comes cut from the same cloth.    It’s no surprise to me that G is getting his props.  Finally!”  said J.C.

Social media from Jose G says Cedarfornia 3 drops later this year.  Make sure to check out Jose G.’s collab with Realm Reality February 20th.

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